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Our mission is to reveal the destination through its people

Roots N’Joy was born with the purpose of making more human and sustainable the tourism industry on those islands considered to be beach mass tourism destinations. This project has started on the Canary islands…

Roots N’ Joy is the link between travellers seeking for enriching experiences and local experts, professional and passionate locals wishing to share their knowledge and way of life with the traveller community.

Travellers shall have the opportunity to discover the most authentic face of the destination and enjoy an exclusive, tailor-made experience, from the hand of the chosen local expert.

If you consider yourself a slow traveller or you want to be a local expert, we warmly welcome you in the Roots N’Joy movement, where we truly believe in that you can only feel the destination through its people.

Meet our team

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Kitti Kolmont

CEO & founder of Roots N’ Joy

I am passionate about the Canary Islands and the natural pools of Tenerife. I love to share all good vibes and freedom this paradise exhales with those travellers decide to discover it for real.

My love for the Canaries started to arouse towards its people and the way they live life. I believe that just like the Canaries, other sun and beach destinations also deserve to be looked beyond the brochures of tour operators, beaches, theme parks or shopping centers. If you dare to discover the authentic face of these islands through the eyes of its people you shall feel the destinations like you never did.

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We want you!

We keep looking for new partners and collaborators, especially if you are an expert in Photography, Digital Marketing, Journalism or Programming.

We will be happy to receive your CV via email to

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